Part of the Wey Valley Meadows SSSI
Sirloin Roast
Whats in the Box?
Sirloin Roast is ideal for those who appreciate a tender and flavorful cut of beef. It is best cooked slowly in the oven, allowing the natural juices to enhance its flavor. This roast is perfect for Sunday dinners or festive occasions, providing a memorable meal for family and friends.
King of Roasts: Sirloin Roast
2kg / 4lbs 6.5oz per Roast - 1 Roast per pack
The Sirloin Roast is often hailed as the 'King of Roasts' due to its exquisite balance of flavour and tenderness. Sourced from the back of the ribs of the animal, and whilst similar to a rib of beef, the Sirloin has considerably less fat deposits, whilst this cut offers a rich, robust taste alongside a fine texture which makes it perfect for any special occasion. To enhance its natural flavours, we suggest seasoning it with simple salt and pepper before roasting.
Pair it with roasted vegetables and a luscious gravy to create a meal that is both comforting and impressive. Whether it's a Sunday dinner or a festive gathering, this roast is guaranteed to be the star of the table, offering a versatile and memorable dining experience.
About our Beef & The Farm
About the Beef.
Red Ruby Devon Cattle, The future of Farming.
The choice to breed and raise Red Ruby Devon cattle was obvious to us, as the end product is highly regarded as some of the best Beef one can get, thanks to the natural tendancy to develop intramuscular fat deposits, which provide much of the tenderness and flavour wanted by the descerning meat eater, but unlike some of the other more common cattle breeds such as Aberdeen Angus or Hereford, the Devon cattle are able to be raised with mininal grain or concentrate feed, and are even renowned for getting "fat" too easily, which makes them an ideal fit for conservation grazing sites, which often have poor quailty grasses, sedges and wildflowers. Thanks to the varied diet of cattle from these sites the beef takes on a unique flavour profile thanks to the unique selection of herbage the cattle have access to.
This is combined with modern "seam butchery" style to ensure every part of the animal is showcased to its full potential. Seam Butchery by ensuring muscle groups are seperated into individual muscles, allows them to be selected by cooking style, which we feel provides us with a unique product that, thanks to its origin and the way in which its prepared, is of unsurpassed quailty.
About the Farm.
Here at Upper Unstead Farm, since 2016 there has been a suckler herd of Red Ruby Devon's, introduced to enhance the areas of the Wey Valley Meadows SSSI that we manage, which they do with ease. Since 1972, we have had numerous cattle on the farm, Originally to supply the family's butchers shops. Since 2016 we have made a slow return to the retail meat trade, but with a focus on providing the very best quality beef, whilst on a sustainable footing. With the farm having recently passed to the Third Generation within the family, we are focused on the future, both with regards to ensuring the sustainability of the farming and farm business, but also ensuring we strive to offer the best produce with innovative butchery backing up traditional breeds and ways of farming.
